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The platform is rolling out a new feature that permits them to cut down on the quantity of AI-made content appearing in their feeds. This move comes as the service announced that it currently hosts over 1 bn AI videos.

Trial and Implementation

The update is in a pilot phase over the following weeks before a widespread release. This shift comes amid a surge in content created by AI, spurred by new AI video creators.

The Broader AI Trend

Recent reports that nearly a tenth of the most rapidly expanding video streams on a popular video site only show clips produced artificially. A significant portion of this material is deemed mass-produced AI material, a label for inferior, factory-style content that is frequently illogical or bizarre.

“We know from our community that a lot of users enjoy content produced via AI tools, from computer-generated images to science explainers, and we want to give people the option to increase or decrease of that, depending on their own choices,” stated a platform representative.

Scale of AI Content

The service announced that there are currently 1.3bn videos on its network tagged as AI-generated. In total, over 100 mn videos are uploaded to the service each day, making clips made by AI a relatively small percentage of its overall inventory.

User Control Features

Viewers will be able to limit or boost the level of AI content they view by accessing the content preference option in the platform and choosing AI-made media. Additional categories that currently be modified under the tool include politics, clothing, cosmetics, and dance.

Platform Guidelines

TikTok’s guidelines require users to tag lifelike AI-made content, and it forbids dangerous deepfakes of public figures or crisis events. Any believable artificial content that is unmarked can be taken down under its terms of service.

In addition, the platform will from now on attach an AI-generated watermark to content created with its own AI tools, or identified by an industry-wide initiative for recognizing artificial media. This action is intended to deter users from trying to evade the tagging system.

Educational Initiatives

The company is additionally launching a $2m awareness program for experts and organizations to develop informative material about using AI responsibly. This project will support non-profit groups focused on training coding and technology.

Moderation Strategy

The video-sharing app has defended its moderation strategy, during controversy over intentions to cut jobs for a large number of safety staff in the United Kingdom. TikTok is planning to reduce hundreds of positions in its trust and safety division in the UK capital, with trade unions and online safety experts voicing alarm that staff are being displaced by machine-led review.

A company official clarified that people-led review would still have a role, but AI can shield workers by filtering out the most distressing content before it has to be seen by people. The company reported a 76% decrease in disturbing and violent content seen by content reviewers over the previous year due to intervention by its machine learning processes.

We believe it is crucial to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to limit contact with harmful content as rapidly, which is why a lot of the machine support is making a difference operate efficiently.”